{"id":70,"date":"2026-08-31T08:05:36","date_gmt":"2026-08-31T05:05:36","guid":{"rendered":"https:\/\/lauriva.coredigify.com\/par-mums\/"},"modified":"2026-10-19T16:15:24","modified_gmt":"2026-10-19T13:15:24","slug":"par-mums","status":"publish","type":"page","link":"https:\/\/laurivacosmetics.com\/en\/par-mums\/","title":{"rendered":"About us"},"content":{"rendered":"<section id=\"lauriva-about-page\"><section class=\"about-hero\"><div class=\"about-hero-image\"><img decoding=\"async\" src=\"https:\/\/laurivacosmetics.com\/wp-content\/uploads\/2026\/09\/WhatsApp_Image_2025-11-05_at_13.10.33.jpg\" alt=\"Laura Zvirbule \u2014 LAURIVA Cosmetics dibin\u0101t\u0101ja\" fetchpriority=\"high\"><\/div><div class=\"about-hero-inner\"><div class=\"hero-copy\"><div class=\"hero-label\">The story behind LAURIVA<\/div><h1>Skaistums s\u0101kas <span>ar p\u0101rliec\u012bbu.<\/span><\/h1><p>LAURIVA rad\u0101s no profesion\u0101las pieredzes skaistumkop\u0161an\u0101, izpratnes par sieviet\u0113m un v\u0113lmes rad\u012bt produktus, kas pal\u012bdz izcelt dabisko skaistumu, nevis to aizst\u0101t.<\/p><div class=\"hero-actions\"><a href=\"#lauriva-story\" class=\"btn btn-primary\">M\u016bsu st\u0101sts<\/a><a href=\"\/shop\/\" class=\"hero-text-link\">Atkl\u0101t LAURIVA<\/a><\/div><\/div><\/div><\/section><section class=\"stats\"><div class=\"stats-grid\"><div class=\"stat\"><strong>5+<\/strong><span>Gadi profesion\u0101l\u0101 skaistumkop\u0161anas nozar\u0113<\/span><\/div><div class=\"stat\"><strong>50+<\/strong><span>Apm\u0101c\u012bti studenti profesion\u0101laj\u0101 darb\u0101<\/span><\/div><div class=\"stat\"><strong>2 valstis<\/strong><span>Latvija un Sp\u0101nija \u2014 pieredze, kas veido LAURIVA<\/span><\/div><\/div><\/section><section class=\"section\" id=\"lauriva-story\"><div class=\"container\"><div class=\"founder-grid\"><div class=\"founder-image reveal\"><img decoding=\"async\" src=\"https:\/\/laurivacosmetics.com\/wp-content\/uploads\/2026\/09\/WhatsApp_Image_2025-11-05_at_13.10.33.jpg\" alt=\"Laura Zvirbule ar LAURIVA skropstu serumu\" loading=\"lazy\"><\/div><div class=\"founder-copy reveal\"><div class=\"eyebrow\">Par LAURIVA dibin\u0101t\u0101ju<\/div><h2 class=\"title\">No profesion\u0101las pieredzes <em>l\u012bdz savam z\u012bmolam.<\/em><\/h2><div class=\"founder-text\"><p>Mani sauc Laura Zvirbule. Esmu dzimusi Latvij\u0101, bet \u0161obr\u012bd dz\u012bvoju un att\u012bstu savu profesion\u0101lo karjeru un LAURIVA z\u012bmolu Sp\u0101nij\u0101.<\/p><p>Pirms p\u0101rejas uz skaistumkop\u0161anas nozari esmu pabeigusi medic\u012bnas studijas. \u0160\u012b pieredze ir b\u016btiski ietekm\u0113jusi manu skat\u012bjumu uz skaistumu \u2014 est\u0113tikai vienm\u0113r j\u0101iet kop\u0101 ar p\u0101rdom\u0101tu, t\u012bru un atbild\u012bgu pieeju.<\/p><p>Vair\u0101k nek\u0101 piecus gadus esmu str\u0101d\u0101jusi skaistumkop\u0161anas nozar\u0113 k\u0101 permanent\u0101 grima meistare un pasniedz\u0113ja, apm\u0101cot vair\u0101k nek\u0101 50 studentus.<\/p><\/div><div class=\"signature\"><strong>Laura Zvirbule<\/strong><span>Founder \u2014 LAURIVA Cosmetics<\/span><\/div><\/div><\/div><\/div><\/section><section class=\"quote-section\"><div class=\"container\"><div class=\"quote reveal\"><div class=\"quote-small\">LAURIVA philosophy<\/div><blockquote>Sievietes nev\u0113las k\u013c\u016bt par k\u0101du citu. <strong>Vi\u0146as v\u0113las izskat\u012bties k\u0101 lab\u0101k\u0101 sevis versija.<\/strong><\/blockquote><\/div><\/div><\/section><section class=\"dark\"><div class=\"journey-grid\"><div class=\"journey-image\"><img decoding=\"async\" src=\"https:\/\/laurivacosmetics.com\/wp-content\/uploads\/2026\/09\/WhatsApp_Image_2025-11-05_at_13.10.04_2.jpg\" alt=\"Laura Zvirbule profesion\u0101laj\u0101 darb\u0101\" loading=\"lazy\"><\/div><div class=\"journey-copy reveal\"><div class=\"eyebrow\">Profesion\u0101l\u0101 pieredze<\/div><h2>Skaistumkop\u0161ana nav tikai <span>tas, ko redzam spogul\u012b.<\/span><\/h2><p>Darbs ar klient\u0113m man ir iem\u0101c\u012bjis, ka \u012bsts skaistums nav par p\u0101rsp\u012bl\u0113\u0161anu. Tas ir par deta\u013c\u0101m, proporcij\u0101m, kop\u0161anu un sp\u0113ju izcelt to, kas cilv\u0113k\u0101 jau ir skaists.<\/p><div class=\"journey-lines\"><div class=\"journey-line\"><strong>Pamats<\/strong><span>Medic\u012bnas studiju pieredze un anal\u012btiska pieeja.<\/span><\/div><div class=\"journey-line\"><strong>Amats<\/strong><span>Permanent\u0101 grima meistare un pasniedz\u0113ja.<\/span><\/div><div class=\"journey-line\"><strong>Pieredze<\/strong><span>Vair\u0101k nek\u0101 5 gadi profesion\u0101laj\u0101 skaistumkop\u0161an\u0101.<\/span><\/div><div class=\"journey-line\"><strong>M\u0113r\u0137is<\/strong><span>Izcelt dabisko skaistumu ar p\u0101rdom\u0101tu pieeju.<\/span><\/div><\/div><\/div><\/div><\/section><section class=\"section soft\"><div class=\"container\"><div class=\"origin-grid reveal\"><div><div class=\"eyebrow\">K\u0101p\u0113c rad\u0101s LAURIVA<\/div><h2 class=\"title\">Viss s\u0101k\u0101s ar <em>vienu probl\u0113mu.<\/em><\/h2><\/div><div class=\"origin-story\"><p class=\"origin-big\">Str\u0101d\u0101jot ar klient\u0113m, arvien atk\u0101rtoj\u0101s l\u012bdz\u012bgs st\u0101sts: <strong>v\u0101jas skropstas, pl\u0101n\u0101kas uzacis un produkti, no kuriem tika gaid\u012bts vair\u0101k.<\/strong><\/p><div class=\"origin-body\"><p>Redz\u0113ju, ka daudzas sievietes mekl\u0113 vienk\u0101r\u0161u veidu, k\u0101 ikdien\u0101 r\u016bp\u0113ties par savu dabisko skaistumu. Nevis v\u0113l vienu sare\u017e\u0123\u012btu proced\u016bru, bet produktu, kuru patie\u0161\u0101m iesp\u0113jams regul\u0101ri izmantot m\u0101j\u0101s.<\/p><p>No \u0161\u012bs idejas pak\u0101peniski izauga LAURIVA Cosmetics \u2014 z\u012bmols, kura pamat\u0101 ir kvalit\u0101te, p\u0101rdom\u0101ts sast\u0101vs, pat\u012bkama lieto\u0161ana un skaidrs m\u0113r\u0137is.<\/p><p>LAURIVA nav rad\u012bts, lai aizst\u0101tu dabisko skaistumu. M\u016bsu m\u0113r\u0137is ir pal\u012bdz\u0113t to izcelt.<\/p><\/div><\/div><\/div><\/div><\/section><section class=\"section\"><div class=\"container\"><div class=\"reveal\"><div class=\"eyebrow\">M\u016bsu v\u0113rt\u012bbas<\/div><h2 class=\"title\">Ko noz\u012bm\u0113 <em>LAURIVA.<\/em><\/h2><p class=\"intro\">Katrs produkts s\u0101kas ar vienu jaut\u0101jumu \u2014 vai m\u0113s pa\u0161i to v\u0113l\u0113tos lietot sav\u0101 ikdienas rut\u012bn\u0101?<\/p><\/div><div class=\"values-grid reveal\"><div class=\"value\"><div class=\"value-number\">01<\/div><strong>Kvalit\u0101te<\/strong><p>M\u0113s dodam priek\u0161roku p\u0101rdom\u0101tam sast\u0101vam un augstv\u0113rt\u012bg\u0101m kosm\u0113tikas sast\u0101vda\u013c\u0101m.<\/p><\/div><div class=\"value\"><div class=\"value-number\">02<\/div><strong>Dabisks skaistums<\/strong><p>M\u016bsu filozofija ir izcelt to, kas Tev jau ir, nevis rad\u012bt m\u0101ksl\u012bgu t\u0113lu.<\/p><\/div><div class=\"value\"><div class=\"value-number\">03<\/div><strong>P\u0101rdom\u0101ta pieeja<\/strong><p>Skaistumkop\u0161anai j\u0101b\u016bt vienk\u0101r\u0161ai, saprotamai un \u0113rtai regul\u0101rai lieto\u0161anai.<\/p><\/div><div class=\"value\"><div class=\"value-number\">04<\/div><strong>Uztic\u012bba<\/strong><p>M\u016bsu m\u0113r\u0137is nav tikai p\u0101rdot produktu \u2014 m\u0113s v\u0113lamies veidot z\u012bmolu, pie kura atgrie\u017eas.<\/p><\/div><\/div><\/div><\/section><section class=\"section blush\"><div class=\"container\"><div class=\"reveal\"><div class=\"eyebrow\">Pieredze aiz z\u012bmola<\/div><h2 class=\"title\">Zin\u0101\u0161anas, prakse <em>un cilv\u0113ki.<\/em><\/h2><p class=\"intro\">Pirms LAURIVA bija produkts, bija gadi profesion\u0101las pieredzes, darbs ar klient\u0113m un jauno speci\u0101listu apm\u0101c\u012bba.<\/p><\/div><div class=\"experience-grid reveal\"><div class=\"experience-main\"><img decoding=\"async\" src=\"https:\/\/laurivacosmetics.com\/wp-content\/uploads\/2026\/09\/WhatsApp_Image_2025-11-05_at_13.10.05.jpg\" alt=\"Laura Zvirbule ar apm\u0101c\u012bbu student\u0113m\" loading=\"lazy\"><\/div><div class=\"experience-side\"><img decoding=\"async\" src=\"https:\/\/laurivacosmetics.com\/wp-content\/uploads\/2026\/09\/WhatsApp_Image_2025-11-05_at_13.10.04_2.jpg\" alt=\"Laura Zvirbule skaistumkop\u0161anas darb\u0101\" loading=\"lazy\"><\/div><\/div><div class=\"experience-caption reveal\"><strong>Vair\u0101k nek\u0101 50 apm\u0101c\u012bti studenti un gadi profesion\u0101l\u0101 skaistumkop\u0161anas vid\u0113.<\/strong><span>Tie\u0161i profesion\u0101l\u0101 pieredze ar klient\u0113m un topo\u0161ajiem meistariem ir pal\u012bdz\u0113jusi veidot LAURIVA skat\u012bjumu uz kvalit\u0101ti un dabisk\u0101 skaistuma izcel\u0161anu.<\/span><\/div><\/div><\/section><section class=\"section\"><div class=\"container\"><div class=\"philosophy reveal\"><div class=\"eyebrow\">M\u016bsu filozofija<\/div><h2>Maz\u0101k m\u0101ksl\u012bguma. <span>Vair\u0101k Tevis.<\/span><\/h2><p class=\"philosophy-text\">M\u0113s ticam, ka premium skaistumkop\u0161ana nav par sare\u017e\u0123\u012bt\u012bbu. T\u0101 ir par produktiem, kuri organiski iederas Tav\u0101 ikdien\u0101 un pal\u012bdz Tev justies p\u0101rliecin\u0101t\u0101kai par savu dabisko izskatu.<\/p><div class=\"philosophy-lines\"><div class=\"philosophy-line\">Maz\u0101k tuk\u0161u sol\u012bjumu. <strong>Vair\u0101k kvalit\u0101tes.<\/strong><\/div><div class=\"philosophy-line\">Maz\u0101k sare\u017e\u0123\u012bt\u012bbas. <strong>Vair\u0101k p\u0101rdom\u0101tas kop\u0161anas.<\/strong><\/div><div class=\"philosophy-line\">Maz\u0101k m\u0101ksl\u012bguma. <strong>Vair\u0101k Tevis.<\/strong><\/div><\/div><\/div><\/div><\/section><section class=\"final\"><div class=\"reveal\"><div style=\"margin-bottom:20px;color:rgba(255,255,255,.62);font-size:10px;font-weight:700;letter-spacing:.2em;text-transform:uppercase;\">LAURIVA COSMETICS<\/div><h2>Rad\u012bts sieviet\u0113m, <span>kuras izv\u0113las sevi.<\/span><\/h2><p>Atkl\u0101j LAURIVA produktus, kas rad\u012bti, lai papildin\u0101tu Tavu ikdienas skaistumkop\u0161anas rut\u012bnu un izceltu dabisko skaistumu.<\/p><a href=\"\/shop\/\" class=\"btn btn-primary\">Atkl\u0101t LAURIVA<\/a><\/div><\/section><script>\n(function(){\n  function initLaurivaAbout(){\n    var root = document.getElementById(\"lauriva-about-page\");\n    if(!root || root.getAttribute(\"data-ready\") === \"1\"){ return; }\n    root.setAttribute(\"data-ready\",\"1\");\n    root.querySelectorAll('a[href^=\"#\"]').forEach(function(link){\n      link.addEventListener(\"click\", function(event){\n        var selector = link.getAttribute(\"href\");\n        if(!selector || selector === \"#\"){ return; }\n        var target = document.querySelector(selector);\n        if(target){ event.preventDefault(); target.scrollIntoView({behavior:\"smooth\", block:\"start\"}); }\n      });\n    });\n    var items = root.querySelectorAll(\".reveal\");\n    var reduceMotion = window.matchMedia && window.matchMedia(\"(prefers-reduced-motion: reduce)\").matches;\n    if(\"IntersectionObserver\" in window && !reduceMotion){\n      root.classList.add(\"js-ready\");\n      var observer = new IntersectionObserver(function(entries){\n        entries.forEach(function(entry){\n          if(entry.isIntersecting){ entry.target.classList.add(\"visible\"); observer.unobserve(entry.target); }\n        });\n      },{threshold:.08, rootMargin:\"0px 0px -20px 0px\"});\n      items.forEach(function(item){ observer.observe(item); });\n      setTimeout(function(){\n        items.forEach(function(item){\n          if(item.getBoundingClientRect().top < window.innerHeight * 1.15){ item.classList.add(\"visible\"); }\n        });\n      },400);\n    } else {\n      items.forEach(function(item){ item.classList.add(\"visible\"); });\n    }\n  }\n  if(document.readyState === \"loading\"){ document.addEventListener(\"DOMContentLoaded\", initLaurivaAbout); }\n  else { initLaurivaAbout(); }\n  window.addEventListener(\"load\", initLaurivaAbout);\n})();\n<\/script><\/section>","protected":false},"excerpt":{"rendered":"<p>The story behind LAURIVASkaistums s\u0101kas ar p\u0101rliec\u012bbu.LAURIVA rad\u0101s no profesion\u0101las pieredzes skaistumkop\u0161an\u0101, izpratnes par sieviet\u0113m un v\u0113lmes rad\u012bt produktus, kas pal\u012bdz izcelt dabisko skaistumu, nevis to aizst\u0101t.M\u016bsu st\u0101stsAtkl\u0101t LAURIVA5+Gadi profesion\u0101l\u0101 skaistumkop\u0161anas nozar\u011350+Apm\u0101c\u012bti studenti profesion\u0101laj\u0101 darb\u01012 valstisLatvija un Sp\u0101nija \u2014 pieredze, kas veido LAURIVAPar LAURIVA dibin\u0101t\u0101juNo profesion\u0101las pieredzes l\u012bdz savam z\u012bmolam.Mani sauc Laura Zvirbule. Esmu dzimusi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-70","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/laurivacosmetics.com\/en\/wp-json\/wp\/v2\/pages\/70","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/laurivacosmetics.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/laurivacosmetics.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/laurivacosmetics.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/laurivacosmetics.com\/en\/wp-json\/wp\/v2\/comments?post=70"}],"version-history":[{"count":8,"href":"https:\/\/laurivacosmetics.com\/en\/wp-json\/wp\/v2\/pages\/70\/revisions"}],"predecessor-version":[{"id":1705,"href":"https:\/\/laurivacosmetics.com\/en\/wp-json\/wp\/v2\/pages\/70\/revisions\/1705"}],"wp:attachment":[{"href":"https:\/\/laurivacosmetics.com\/en\/wp-json\/wp\/v2\/media?parent=70"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}